Tuesday, August 24, 2010

A NEW TUNE: COPYRIGHT COLLECTING SOCIETIES

Disclaimer: The aim of this article is information and enlightenment; please consult a solicitor for individual professional advice.

A NEW TUNE: COPYRIGHT COLLECTING SOCIETIES

I visited the infamous Alaba market a while ago. It’s said to be the hub of piracy and I had been warned to go with a good ID card in the event that law enforcers raid the place. Without prejudice to any person or group of people, I am tired of people shouting Alaba every other day. Yes, piracy is a scourge and I’m all for kicking it out, but I fear we’ve been ignoring other important things. The Alaba boys are ‘small fish’. I propose that we turn our attention to something that would be more rewarding in the end: A COPYRIGHT COLLECTING SOCIETY.

Nigeria is ripe for a functional, effective and reliable copyright collecting society. Things are looking up in this respect and so we will not go into the unfortunate history of collecting societies in Nigeria, neither will we take sides or get into the scramble of who’s right or wrong. All, we’ll do for now is understand what a copyright collecting society is and what it does.

By now, you should have a fair knowledge of how copyright works. All the same, here’s the deal. Copyright gives the owner of an eligible work the exclusive right to exploit that work in a number of ways including reproduction, recording, publishing, public performance, adaptation, translation, communication to the public, etc. In other words, only the copyright owner can do any of these acts or authorise anyone to do any of the acts. Any one that exploits the work without permission from the owner may be guilty of infringement.

This means that any person, or any organisation for that matter, that wants to use a copyrighted work, e.g., a song must seek permission. These users include television and radio stations (yeah, that’s right, especially them), competitions and talent shows, festivals and special events, expositions, restaurants, bars, hotels, night clubs, shopping centres, exhibitions, offices, websites, etc.

Now, imagine the representatives of all the ‘users’ of ‘Strong Thing’ on a queue at Banky W’s door, contracts in hand, seeking permission for every time they air or play the song or use it in some other way. Then, these poor people would then march to the doors of Tuface Idibia, to seek permission for every use of ‘Implication’, ‘Enter the place’, ‘African Queen’ and all his other songs, and then they would move on to Styl Plus, then TY Bello, then El Dee, then Ebenezer Obey, then Tosin Martins, Kefee, P. Square, Asa, and every other artiste or copyright owner. Ha!!

Enter the saviour: Collecting Societies

Put simply, a collecting society (also called a collective management organisation) is an association that has the authority to license works and collect royalties on behalf of copyright owners for an agreed fee. The collecting society acts as a middleman between copyright owners and the users of the works. The relationship between the copyright owners and the collecting society is a fiduciary one where the copyright owners are the principals and the collecting society is the agent representing them.

Copyright societies exist because it is impractical to enforce the rights of the copyright owners one by one and the copyright owners do not usually have the knowledge, expertise and resources to monitor all uses of their works. Equally, it is not possible for a broadcasting organisation, for instance, to seek specific permission from every copyright owner for the use of every copyrighted work, every time.

Contrary to what a lot of people think, collecting societies are not meant for those in the business of music alone. The members of a collecting society include all owners of copyright and neighbouring rights: writers, visual and other artists, photographers, music composers, singers, or performers. However, although broadcasting stations are copyright owners (with regard to their broadcasts), for this purpose, they are considered users.

As you have probably guessed, collecting societies are best appreciated by bulk users who use copyrighted work as the bedrock of their businesses. Collecting societies administer rights including:

a) The right of public performance (music played or performed in clubs, restaurants, and other public places);

b) The right of broadcasting (live and recorded performances on radio and television);

c) The mechanical reproduction rights in musical works (the reproduction of works on CDs,tapes, vinyl records, cassettes, mini-discs, or other forms of recordings);

d) The performing rights in dramatic works;

e) The right of reprographic reproduction of literary works (photocopying);


How A Collecting Society Works

1. The copyright owners join a collecting society and declare all their works, the rights to which they want the society to administer for them.

2. The collecting society builds up a large repertoire or collection of works.

3. The users of the work (e.g. broadcasting stations, exhibitors, schools and eateries) negotiate with the collecting society for a licence to use all the works in the repertoire of the collecting society for a specific period of time, for a fee, of course. This licence is called a blanket licence because it covers a lot of works.

4. The collecting society monitors the use of the licensed works.

5. The users submit records of the works used over a specified period to the collecting society (e.g the logs of music played on radio between January 1st and June 30th).

6. At a specific time, the collecting society pools all the proceeds paid by users, deducts a percentage for administrative costs and distributes the rest of the proceeds to the copyright owners based on the use of their works, as determined from the records submitted by the users. They are special technological systems used for all these purposes.

In practice, it may be cumbersome for just one collecting society to manage all the types of rights enumerated above. So, what usually obtains is that a collecting society handles just one of the rights, e.g., the right of public performance.

Where a collecting society is under reciprocal representation agreements with collecting societies in other countries, it may administer foreign repertoires in its national territory, exchange information and pay royalties to foreign owners of rights. For instance, if the collecting society in Nigeria is under this reciprocal agreement with ASCAP (one of the collecting societies in America), it would represent the copyright owners in ASCAP’s repertoire and ASCAP would represent the copyright owners in the repertoire of the Nigerian collecting society.

The race has started, but in Nigeria, we are still tying up our shoestrings. Yes, the Copyright Society of Nigeria (COSON) has been approved and all that. We can only hope that the society executes the mandate before it timeously as we lose remuneration and revenue daily. All stakeholders will do well to work with them and stop wasting good breath on piracy.

I propose that we leave Alaba alone for one week and target the big users who are enjoying the rewards without the sweat. They have no hiding place, and neither are they likely to go out of business or go on strike just because they have been asked to follow the law.

Who’s with me?

© 2010 Tinukemi Alabi
Comments/Questions: tinukemi@gmail.com

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